Where real marketing moves come from
You don’t have to keep searching for your next big take.
Too many businesses are just one SMART idea away from breaking through — but good marketing moves don’t grow on trees. The best ones require digging deep into data, connecting overlooked dots, and spotting patterns others miss.
That’s EXACTLY what Dan’s Insights delivers every week: short, useful, non-obvious actionable insights surfaced from real campaigns and examples — delivered straight to your inbox before your competitors catch on.
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No generic advice. No recycled trends. Just sharp, example-driven moves that help you outsmart the competition.
Why readers love Dan’s Insights
- Non-obvious angles on campaigns you already know — the hidden levers that made them win (or fail spectacularly).
- Actionable immediately — every edition gives you at least one clear “do this” takeaway.
- Curated from real data — I analyze what’s working now, not last year.
- Short and useful — perfect for busy marketers who want insights without the 3000-word fluff.
If you’re tired of the usual “best practices” noise and want real edges, this is for you.
Browse the archive
Access the full archive here.
Or treat yourself to a random move by clicking here.
Either you’re an entrepreneur, marketer, or strategist, the past editions are grouped so you can easily peruse them.
Alternatively, you can browse past editions by their focus: Perspective, Marketing Psychology, Tactic, Strategy, Marketing 101, and Resources.
Links to each issue
Here are all past editions — organized chronologically (newest first). Each includes a quick teaser of the key move so you can jump to what matters most.
Simplification — why more is less
Learn how simplification is used by companies to sell more stuff.
The very BEST marketing newsletters in 2026
Upgrade your inbox with these GREAT 10 newsletters for SMART marketers.
The Law of Unexpected Drawbacks in Marketing
Discover why no good deed goes unpunished and how to turn this to your advantage.
Why Empathy Matters in Business: How Understanding Customers Drives Results
Your clients keep demanding it, but you’re still ignoring it. Plus, it’s free & normal.
Make your brand story count: engage customers & drive business growth
Five select tips on how to make your business’ story work for you.
Take it to the extreme
If your stuff’s that good, what stops you from showing it?
Why the Top Rung in Customer Success Is So Hard to Reach
Discover the 5 tiers in customer success, and why few consider the upper-most.
Stop Trying to Disrupt: Why Familiarity Wins in Marketing
Let’s see why confusing your clients is a big no-no, your best bet might (still) be on familiarity.
Two features that make a brand irreplaceable
How to become the brand even ghosted, ignored, and cursed clients would pay double to keep.
Try this for a pivot
Discover why, when all and everything is prone to failure, you should aim for the holy grail: meaning.
The Infinite Buying Effect: How to Keep Customers Coming Back
Convince your audience your product can and should be bought and used repeatedly, indefinitely.
Why People Buy: A Simple Framework You Can Use
Let’s learn why your business must hit these three tiers to send your competitors running for help.